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Support *IT

“The House That Determination Built.”

That’s what it said in the souvenir program for the official reopening of Imperial Theatre in 1994.

That strength of spirit remains evident in Imperial today. Imperial Theatre is Atlantic Canada’s busiest venue for live performance – over one million people have come to Uptown Saint John to attend a performance at Imperial Theatre since it reopened over twenty years ago.

It’s also widely considered Atlantic Canada’s most beautiful venue, though we might be biased.

What is certain is that its success as a performance theatre for professional and amateur productions over the last 21 years, and as a showcase for established and emerging artists is unparalleled in the Atlantic Provinces.

While Imperial Theatre as we know it started with a physical restoration project, today Imperial is much more than a building. Imperial is the heart and soul of the community. And that community in turn is what drives Imperial.

$3,000,000 Fundraising Goal


$2,207,951 raised to date
$702,049 remaining
26% left to raise

We are *IT.

At over 100 years old, Imperial Theatre’s building has been well cared for and is even recognized with a place on the National Historic Site and New Brunswick Historic Places registers. With these distinctions comes a duty to conserve the character and appeal of this impressive edifice. Character-defining traits must be respected and maintained with care and attention – in everything from Imperial’s daily maintenance, to deeper structural repairs.

In 2013 a routine building audit was conducted, along with detailed exploratory work led by DFS Architects and Estabrooks Engineering. This process determined that Imperial is in immediate need of significant repairs to the building façade; work that is expected to total $3 million. The urgency of these repairs was underscored in 2014 when the façade’s brick began to spall on the upper elevation.

An initial visual inspection was followed by detailed exploratory work, which included opening up various spots on the front and two return elevations of the façade. This exploratory phase outlined three categories of work that will be required: masonry; metals and windows; and doors and panelling.

Each category has specific requirements, which must be met to ensure the ongoing safety and integrity of Imperial Theatre’s building. Throughout each of these categories, adhering to heritage requirements and managing each portion with a heightened sensitivity to the building’s history will be of utmost importance.

We’re asking you to invest in the heart of your community. Please help us reach our fundraising goal and support *IT now.

Campaign Committee

Wayne Chamberlain, We Are *IT Campaign Co-Chair

Wayne Chamberlain has been an entrepreneur since childhood and believes Atlantic Canada is one of the best areas in the world to start and grow a business. His passion for the success of Atlantic Canadian companies is inspirational from his involvement in a variety of ventures to his current involvement as owner of InteliSys Aviation Systems and his previous involvement as cofounder with: Atlantic Growth Solutions; AnyWare; Group Flow Healthcare and as managing partner of Afinin Labs. Both Atlantic Growth Solutions and InteliSys Aviation Systems were named to the Top 31 Places to Work in Atlantic Canada 2015.

Today, Wayne strives to spend his time building teams and processes, his areas of greatest expertise and strength, and remains involved in the local business start-up community. He is a mentor for the Canadian Youth Business Foundation, a member of the Order of the Wallace McCain Institute and a board member of Spring Board Atlantic.

Lisa Hrabluk, We Are *IT Campaign Co-Chair

Lisa is an award-winning writer and social thinker who examines the ways that individuals and communities can stay true to their core values while navigating their way through economic, social and technological change. She is the founder of Wicked Ideas, a company that works to break the logjam around complex issues by identifying the shared value proposition amongst opposing groups. For two decades she has been a leading voice in Atlantic Canada’s movement to drive social and economic change, first as a journalist and political columnist and more recently as a member of the original network of creative and passionate people who laid the foundations for New Brunswick’s entrepreneurial ecosystem. With Dr. John McLaughlin she created NextNB, the UNB-led initiative that spawned the creation of three community-led organizations; the New Brunswick Business Council, the Wallace McCain Institute and 21inc.; for the latter she was the founding executive director and today serves as its voluntary chair.

In 2015 she was recognized by the international BCorp movement for her leadership in helping to build a community of business leaders and entrepreneurs that seek to use business as a force for good to solve social and environmental problems. She has also been the recipient of a National Newspaper Award, an Atlantic Journalism Award and a 2015 YWCA’s Women of Distinction Award. Lisa lives in Rothesay with her husband, photographer Michael Hawkins, and their daughter Alexandra.

Heather White Brittain, Facility Development Manager at Imperial Theatre

Heather joined the IT Team in September of 2013. Her experience as a sales and marketing professional has enabled Heather to work in publishing, communications, manufacturing and the arts. Throughout her career, Heather has developed and maintained relationships for corporate, non-profit and volunteer organizations where she has exceeded sales and marketing objectives.

As Campaign Director, Heather continues to connect individuals from all walks of life as she shares her passion for Imperial Theatre, what it brings to our community and why all together, We Are *It.

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